About Us

Identity Sport INC. arrived in Traverse City, MI in the spring of 2006. The vision was to bring a vibrant resort wear philosophy to the Up-North.

Our first store in downtown, "Identity Resort Wear" is geared to provide and customize resort wear for the entire family. Identity is uniquely stocked with over 1000 designs, all relevant to our area and equipped with the most updated machinery to place them permanently on our garment, therefore creating special look for each and every customer.

Our second store, "Critters" established in 2011 and carries Up North clothing, the largest selection of name-dropped gifts & souvenirs in Northern Michigan as well as 24 flavors of Salt Water Taffy, stuffed animals and much more.

Our third store, "Traverse City Bear Company" established in 2015. It is located 3 miles north of downtown on 3 mile road and can be easily recognized by a huge howling bear on top. This store provides a combination of our top downtown sellers, clothing and souvenirs as well as a large beach accessories line and bathing suits.

Identity Sport strives for excellent customer service, we are welcoming, smiling, helping each and every customer.

All stores are moderately priced and maintain quality merchandise.

Our staff is a healthy balance between locals and exchange students helping in our busy season.